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Brand Book Launch Pack.

Teaming up with second year fashion design student, Kimberly Maskell, I created a brand book for her clothing line 'Back Ache'.

This included developing a brand tone of voice, mission, vision, essence, proposition, business values and a strategic marketing and communications plan over the course of 12 months.

Tea Tree & Witch Hazel New Project Proposal.

Collaborating with Boots, a group of students and I collaborated on developing a new product for their skincare brand Tea Tree & Witch Hazel.

This project involved undergoing trend analysis, market analysis, consumer analysis, brand innovation strategy, opportunity platforms and market infiltration.

As part of my final year dissertation, I researched the Individualism trend deeper, looking into what has influenced Millennial's and Generation Z's perception of identity to change and how is this affecting consumer buying behaviour?

This involved an in-depth literature review, research into the identity matrix, identity formation, ego identity and key trends such as the A-Gender Agenda and New Masculinity. Furthermore, strategic primary research was conducted through online questionnaires, e-mail interviews, focus group and industry interviews.

For the second half of my final year dissertation a business proposal was created based off Stage 1 key insights.

This proposal consisted of extensive secondary research regarding the proposed concept, the problem, business opportunity, market analysis, customer analysis, brand development, strategic brand and communication strategy, business management and projected future growth.